About SoilStead
Hi, I'm Matt.
I'm the plant guy behind Plantalytics, and the person writing the thank-you notes in your SoilStead orders. I grow houseplants and cacti in the Arizona desert, and I make videos that help people keep theirs alive.
Plantalytics: plant care without the nonsense
Plantalytics is my plant channel on Instagram, TikTok and YouTube. I make short, honest videos about houseplants and cacti, especially the things the plant aisle won't tell you.
Calling out bad plant advice
Ice cube watering. Glued-on flowers. Grafted "moon" cacti sold like they'll live forever. If a trend is quietly killing plants, I'll say so, and show you what works instead.
Real care for real plants
Monstera, ZZ plants, calatheas, begonias, aloe and more. What they actually need, shown on my own plants, mid-repot and dirt included.
Permission to mess up
Killing a plant doesn't mean you're bad at this. Every plant person has a graveyard. It's how we all learn, and it's why I'd rather teach than judge.
Growing in the desert
I grow everything from cacti to humidity-loving tropicals here in Arizona, where the summer sun bakes windowsills and indoor air gets bone-dry when the AC or heat is running. It's a tough place to keep a calathea happy, so the tips I share have been tested the hard way. If it works here, it'll probably work for you.
Why SoilStead
SoilStead is the shop side of Plantalytics: quality plant supply I actually use on my own plants and in my videos. It's a small operation, run out of Arizona, and every design and product photo passes through my hands.
The Repotting Mat
The mat you've seen in my repotting videos. It snaps up into a tray so soil stays on the mat, not your table or floor.
Shop the Repotting MatBotanical tees
Heavyweight, oversized cotton tees with plant artwork, made to be worn mid-repot. Each one is printed after you order it, so nothing gets made that nobody wanted.
See the teesFree plant care guides
Everything I teach on Plantalytics, written down: a quick beginner guide with a printable cheat sheet, and a complete guide for when you're ready to go deeper.
Read the beginner guideSlow growth is still growth
Plants don't hurry, and neither does anything worth having: a skill, a garden, a business, a version of yourself you actually like.
SoilStead is being built the same way you'd grow a plant: a little at a time, with patience, and with plenty of dirt along the way. Thanks for being here for it.
Got a plant question?
Send me a message on Instagram at @plantalytics.ig or @soilstead. I read them.
SoilStead · Quality Plant Supply
-Matt